ALS Pride x EWD


ALS Pride chose to work with Essential Web Design for the revamp for their website and the set up of various online marketing campaigns. ALS Pride is one of Kenya’s biggest car importers and resellers of brands like Toyota, BMW, Audi, Subaru and many more. The scope of the project was a complete reset of the website making it more visually appealing all the while focussing on conversion for ALS Pride. Essential Web Design achieved this by aligning the online identity with the brand and making sure the visitor of the website can easily navigate across the different pages of the site. 


The old website of ALS Pride was made with old software and looked outdated. The management wanted EWD to create a refreshing design and clean up the website on the back-end. He also wanted more focus on the cars itself, since the old website only focussed on the company and did not have an easy-to-use stock-keeping feature. 


The website resulted in a fresh light and easy to navigate website, with a connection to ALS Pride their physical stock. The visitor can now easily show interest in a vehicle by submitting an easy-to-fill form. The stock manager can also easily add new cars, brands and stock units as their company grows further.


Essential Web Design added a feature on the client’s website whereby the visitor  can easily spot the new arrivals and the vehicles that are on the way to Kenya. This is an automatic feature based on the date that the vehicle was added by the stock manager and the subsequent category given to the newly added vehicle. 



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